Uber Eats has announced that it has teamed up with the British Nutrition Foundation as part of its commitment to help tackle obesity and improve the accessibility and convenience of healthier options for customers.
Uber Eats has over 60,000 restaurant partners
In the UK, the Uber Eats has over 60,000 restaurant partners regularly delivering millions of meals a week. Uber Eats states it can have a positive impact by motivating customers to make healthier choices on its platform, and by encouraging its restaurant partners to provide these options.
Uber Eats will be working with the British Nutrition Foundation to develop strategies, to encourage restaurants and customers to prepare and select healthier choices. In a recent survey conducted by Uber Eats, almost 70% of small restaurants reported they believe a lack of clarity around what constitutes ‘healthy’ food affects the take up of healthier options by consumers.
Uber Eats Marketing Campaign
Additionally, Uber Eats is planning to roll out a new marketing campaign across its grocery partners, Fresh Mondays, which will offer a 50% discount on selected fruit and vegetables at stores across the country on a Monday.
Matthew Price, Uber Eats UK General Manager accepts the company has a responsibility to help tackle obesity, to help customers make informed choices about the food they eat and also support their restaurant partners in offering a greater range of healthier options.
Elaine Hindal, Chief Executive at the British Nutrition Foundation, said they are pleased to welcome Uber Eats as a corporate member of the British Nutrition Foundation, at a time when their new five-year strategy sets out their intent to help change the food environment through our partner relationships and members.
Food Delivery Apps
Food delivery apps play an increasingly influential role in promoting healthier, more sustainable food options and it hoped that by working together, Uber Eats and the British Nutrition Foundation will develop an evidence-based framework that will support the wide range of Uber Eats’ platform partners to provide healthier choices, possibly leading to other key players in the fast-food industry to follow their lead. (Source: nutritionorg)
Conclusion
This is good news for the industry. It’s not about taking away the consumer's options of eating food that they don’t cook, but making takeout options healthier.
What's your take on takeouts? Do you eat a lot of takeout food, or do you save a takeout for a special occasion? Are you more into healthy food and do you prefer to cook your own version of food as a take-out.
It will be great to hear your thoughts.
Generally it is difficult to get a healthy take away meal. The two have been mutually exclusive, so much so that many authorities in the UK now ban new fast food outlets within 400m or so, of secondary schools.
Given the ongoing obesity crisis amongst children the measures by Uber Eats are an encouraging first step, although I must admit that I haven't heard anything about it since reading your blog.
This article is as recent as February 2023. I am not sure how effective the headline was, or whether it has made an impact or changed people's takeout habits. They should do a follow-up.
I try not to eat takes out, but periodically we may treat ourselves. It is an encouraging first step, although some would say late in the day, I'm happy it's happened. I do think the UK isn't renowned for its healthy lifestyle habits.
When I think of the UK, I think of fish and chips and a pint of beer, or mince and pea pies. There's no change from 1,000 calories in those dinners.